Hi ,

First of all, I (Jenny) would like to ask that you join me in wishing Odette a very Happy Birthday today! We are lucky to have such a dedicated leader in this movement and of the National Call for Safe Technology. 

Now back to our regularly scheduled email. :)

Here is the registration link for this Friday's National Call for Safe Technology: 

https://us02web.zoom.us/meeting/register/tZMuf--urDgpE9ObzNFC-ISnbtj6yhSUCGk_

*After registering, you will receive a confirmation email containing information about joining the meeting.

Please see some additional info and news below!

From Theodora Scarato: Please share and ask people to like this page! https://www.facebook.com/CanadianEducatorsforSafeTechnology

From Charles Frohman: https://reason.com/2023/11/06/maine-voters-will-decide-on-bernie-sanders-backed-utility-plan/

There is an upcoming Energy and Commerce hearing in the House - thanks to Katherine for letting us know:

• Advertising is an important and underused action. One-third to one-quarter page ads can be quite effective, with teasers of information or more detailed info such as I did this time. Full-page ads are great for impact, though they are pricier. 
• What I've learned: 
  • -- Ask if the newspaper is running any specials. You can get cheaper rates sometimes if you run ads more than once (the same or different ads).
  • -- Ask for the non-profit or advocacy rate and get their rate card. Newspapers don't often get requests for this type of ad, and they can be extremely supportive. 
  • -- Graphic design is included in the ad price, in general. I've been very impressed with newspaper graphic designers. You can also hire your own graphic designer (or if you're lucky, you know a designer who will do the layout gratis) who has done newspaper advertising before if you want to spend a lot of time and making a lot of changes along the way. Just get the ad specs from the paper. Then you can submit the finished ad to the paper (you don't get a discount if you do this, though)
  • -- if you want the newspaper to do the ad, send the newspaper the copy for the ad and give them as much detail as you want about what you want in the ad -- bold letters, headings, indents, bullet points, size, type of image, etc.. You can even sketch out the ad, if you have a firm idea of how you want it. But their staff are also very good at taking copy and making it shine, so you can leave details to them, too, and then make any tweaks on the first draft they send you. In this ad, I also told them I wanted a picture of a doctor talking with a patient who looked unwell. They found the great image in the ad. 
  • -- They will send you the first draft. Print it out, so that you can really see it to proof. If it's good to go, you can let them go to press with it. You may find there are adjustments you need to make, text to delete or add, or even typos to correct to improve the appearance.
  • -- An ad is yours afterward for whatever uses you want to use it for. Verify that with your newspaper.
  • -- Make sure there's quite a bit of white space and contrast in the ad. Look at other ads in your newspaper, and think about ways to stand out from them. A little color can go a long way. The one time I had a lot of copy was in a full-page ad about Wi-Fi in schools, and I had the designer lay it out like a newspaper page, with columns, and different size print and quotes pulled out. It worked very well.
  • -- Don't try to say it all. Peak their interest, like a billboard, then give them resources to do their own research. 
  • -- A photo or image or well-done cartoon can do much of the work for you and convey more than a lot of words. It can be very worthwhile to hire a talented cartoonist/artist to create images, which can be sent to the newspaper with the copy you want in an ad. Attached are two examples I commissioned. One was a version based on a previous cartoon he'd done on Smart Meters (note: if you want to change a cartoon or piece of artwork for another use, contact the artist to make the changes. They will want to make the changes themselves.) Also, check on the resolution the paper needs for the image, so your artist can draw it to the right resolution and size for the ad. The artwork, with the artist's permission, can also be used for other purposes, such as flyers and posters.
  • -- If you want people to cut out the ad or a part of it, have the designers put dotted lines and little scissors around it.

Please see these EMR + Wireless Defender articles and CHD.TV shows for this week: 

New in The Defender

October 30: Bill Gates Pushes Digital ID for Newborns in Kenya as Critics Warn of Surveillance Risk

• New on CHD.TV
  • November 6: Electromagnetic Radiation + Wireless Litigation Fires in Malibu — related to cell towers? Addictive technology, exploiting kids? And what is the deal with the biometric ID push for newborns in Kenya? These ‘Good Morning CHD’ guest attorneys tackle lawsuits that involve the Big Tech industry, concerning privacy and surveillance, dangerous levels of radiation and enslavement to the digital regime. Be sure to watch!

We will be back with the agenda later this week!

Sincerely,